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Friday's Science of Direct Voter Contact was really insightful

Posted By Nikki Enfield, Monday, September 28, 2009
Hey everyone - to those of you who missed Friday's training seminar on the Science of Direct Voter Contact, I'm not going to lie, you really missed out!

Gina Schwartz from the Analyst Institute shared some concrete findings on GOTV techniques that have been discovered after years of testing that frankly blew my mind a little bit. 

A few quick findings she shared:
  • When doing GOTV calls, quicker is NOT better.  Having voters tell you their plan increased the likelihood of that voter turning out by something like 5%!  For example, asking the voter the following:  1) Are you planning to vote?  2) What time will you vote?  3) How will you get there?  4) What will you be doing before?  (you don't care about the answers) gets the voter thinking through the process and makes it that much more likely they will follow through and actually vote.
  • Mail pieces informing voters that their voting records are public, and which share the names and voting records of their neighbors increases voter turnout by up to 8.2%!
  • Voter registration mail that looks "official" works much better than mail that looks "campaigny"
If you aren't familiar with the Analyst Institute, you should get familiar.  They are in the business of saving us all time, money and resources by increasing the body of knowledge about what campaign techniques do and don't actually work.  Sometimes conventional wisdom isn't the way to go.  CRAZY!

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