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Inside a Successful Online Advocacy and Email Fundraising Campaign
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Inside a Successful Online Advocacy and Email Fundraising Campaign

WEBINAR We’ll talk about how a successful online campaign can push your mission, grow your base, and rake in donations.

6/28/2012
When: Thursday, June 28, 2012
4:00pm EDT
Where: WEBINAR

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Do you find the staggering array of software tools available for advocacy and email fundraising campaigns daunting? Have you struggled with all the details of setting up an advocacy and email fundraising campaign? If so, join us for a webinar on June 28: "Inside a Successful Online Advocacy and Email Fundraising Campaign.” We’ll talk about how a successful online campaign can push your mission, grow your base, and rake in donations.

You’ll learn real world lessons about choosing the right technology and strategy for your campaign. Then special guest Hilary Stamper of Forest Ethics will walk you through the full arc of Forest’s successful campaign against the Enbridge crude oil pipeline in Canada – and how they changed the crude oil debate using Change.org and Salsa.

You’ll learn:

    • The importance of list acquisition and best practices for maximizing ROI
    • How to use the "ladder of engagement” to cultivate new supporters, from online actions to fundraising asks
    • About selecting the right software tools for your campaign


Date:


Thursday, June 28, 2012

Time:

12:00 PM EDT, REGISTER
4:00 PM EDT, REGISTER

Where:

Online


We hope you can join us!

Jessica,

Jessica Seward
Community & Marketing Manager
Salsa Labs

 

Panelists Include:

Hilary StamperLawrence GrodeskaJeanette Russell

Hilary Stamper

Lawrence Grodeska

Jeanette Russell

Hilary Stamper has focused her career on growing communities of online supporters and motivating them to take online actions that promote positive change for our planet. She has worked at ForestEthics since 2010.

Lawrence Grodeska, Nonprofit Commnuity Manager at Change.org, is a web marketing expert with more than 12 years experience leveraging technology and new media to promote programs and campaigns for public education, cause marketing and advocacy.

Jeanette Russell has been a nonprofit leader for the past 15 years and brings extensive knowledge of NP technology, advocacy organizing and fundraising. She serves as the Senior Partner Marketing Manager for Salsa Labs.

 

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