SPIN Academy 16
16th annual SPIN Academy is scheduled for August 26-29, 2014 in Petaluma,
The SPIN Academy trains communicators for social change on the
building blocks of strategic communications. Our flagship Northern California
event, now celebrating its sixteenth year, brings together a group of roughly
50 nonprofit communications professionals from across the country who are
selected for participation through a competitive application process. More
details on the selection criteria are available in our Application Guidelines.
SPIN Academy 16 will offer sessions on:
Branding for Nonprofit Organizations
Storytelling for Social Change
Strategic Use of
and many others. The event will also include participant-led
TED-style talks on communications topics and participant-moderated Town Hall
discussions on current challenges in their communications work.
More than 30 communications experts will be on site to provide
expert guidance on the most important topics for communicators for change, from
developing campaign communications strategies to crafting messages that
resonate with target audiences and using social media to reach new audiences.
In addition, the Academy provides participants with one-on-one
coaching from a Bay Area communications professional who helps them integrate
what they’re learning in the workshop sessions and apply it to the work of
Participants will also engage in valuable peer networking with
other progressive communicators. They work for social change organizations from
every region of the country working on a diverse set of issues, and
representing different levels of experience with social change communications
and organizational size and structure.
Every year, SPIN Academy graduates join the illustrious network
of SPIN Academy Alumni who stay connected through our Facebook page, to share
successes and challenges while supporting each other’s work.
The only prerequisite for acceptance to the SPIN Academy is your
commitment to using strategic communications tools and techniques to advance
your organization’s social change work.
you have questions about the SPIN Academy, please contact us.’