January 6, 2015: Getting Started Strategically on Twitter for Building Power in Organizing and at the Negotiating Table
Intro to Strategic uses of Twitter—inspiring current examples of how it contributed to recent highly visible victories and also examples of use by small to medium-sized advocacy groups and unions. Also:
· For what purposes should Twitter be a higher priority than Facebook for your union or organizing group
· Grow your Twitter account with targeted, active and influential users including media and elected officials by playing follow the leader and converting engagers to long-term advocates.
· The difference between just building your account and building it strategically.
· Using a secondary account to help build the first account.
· The difference between tweeting and orchestrating a twitter campaign.
· What makes a good hashtag. When to develop your own versus use an existing one.
· Tips for live tweeting and preparing for a large event to maximize visibility
· What you can do post-event on twitter to maximize visibility
· Direct messaging on twitter—When, why and how to do it
Webinar sessions, 2pm - 3:30pm ET
Tues Jan 6, 2015
Tues Jan 13, 2015
Tues Jan 20, 2015
Q&A sessions, 2pm - 3pm ET:
Thurs January 8, 2015
Thurs January 15, 2015
Thurs January 22, 2015
Registration for the series makes you eligible to participate in as many of the webinars and Q&A sessions as you choose. A recording of every session will be available.
We will share specific experiences from ongoing campaigns.
Zach Green is a consultant, developer and organizer who has been working at the intersection of Twitter and politics since 2010. He founded UniteBlue.org, a nonprofit that connects and organizes the Left on Twitter, and 140elect.com, which helps Democratic campaigns leverage Twitter to win elections. His projects and analyses have received over 2,000 press mentions, including the New York Times, TIME and the Washington Post.
Hannah Roditi is Executive Director of Social Movement Technologies. Long-time union and community organizer with a passion for redistributing power and using technology to boost organizing impact. Working with unions and advocacy groups across the country to boost organizing with digital tools.
Additional presenters will include organizers using Twitter in a range of current campaigns. If you know an online organizer willing to share their campaign Twitter experience for the benefit of all (including yourself), email us.
$95 General registration per person
$55 If affiliated with an SMT Outreach Partner organization. Click here for list, and how to be added as an Outreach Partner.
$200 Group rate up to 9 people associated with one local organization (pay by clicking register button and we'll send you a link where your members can register directly)
$300 Group rate 10+ people associated with one local organization (pay by clicking register button and we'll send you a link where your members can register directly)
(Orgs that have paid for a group rate so far include, for example, ProGeorgia, Michigan Education Association, Choose Clean Water Coalition, SEIU Healthcare PA, Put People First! PA, Pledge2Protect, Indiana State Teachers Assoc, Pacific Media Workers - UPTE CWA, Right to the City, American Friends Service Committee, Oceana, Wild Earth Guardians and others.)
Free for staff of groups with a retainer contract with Social Movement Technologies.
20 scholarship seats made available by Union Jobs Clearinghouse