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Voicing Our Values: Three Steps to Persuade
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Voicing Our Values: Three Steps to Persuade

Behavioral science tells us that persuasion is hard. When deciding whether to agree with you, people rely on emotion and ingrained beliefs far more than facts. This webinar explores the science and describes three rules that help you break through stereotypes and persuade by focusing on the listener’s interests, knowledge and values.

1/14/2015
When: 1/14/2015
3:00 PM - 4:30 PM EST
Where: Webinar
Presenter: Progressive Majority Action Fund

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Behavioral science tells us that persuasion is hard. When deciding whether to agree with you, people rely on emotion and ingrained beliefs far more than facts. This webinar explores the science and describes three rules that help you break through stereotypes and persuade by focusing on the listener’s interests, knowledge and values.

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