July 13-16, 2012 • College Park, MD
the course of four days, July 13-16, 2012, we brought together recent
college graduates and individuals looking to make a career change,
for an intensive training on how to effectively work for an electoral campaign. This
training was designed to empower and cultivate
leadership within minority youth populations. Graduates of the training left prepared to
jump into a staff role on an active electoral campaign!
Thank you to our sponsors and trainers for helping make this a fantastic training!
Training topics were divided
into four tracks: Field, Finance, Research, and Communications:
- Field: Organizing
the field is a campaign’s first line to interact with voters. Participants in
this track will learn the fundamentals of building, growing and mobilizing a
base from volunteer recruitment and management to canvassing, phone banking,
and online organizing.
- Research: Research forms the basis
of all strategic campaign work. Participants in this track will learn what
research is needed and how to effectively carry it out in order to support
overall campaign planning, message design, audience targeting, budgeting, and
- Finance: As a political fundraiser, your job
requires you to maintain databases, produce invitations and track cash flow,
while making sure that your campaign has the resources necessary to meet
strategic objectives. Participants in this track will learn the basics of
developing a finance strategy, working with donors, supporting candidate
outreach, and integrating all aspects of the campaign, particularly the earned
media, field and research operations.
- Communications: Campaigns’ communications offices tend
to be centers of activity — in constant contact with the candidate, working
closely with every other part of the campaign operation, picking up information
from conversations with the media. Participants in this track will learn the
elements of the campaign message, how to assess the shape of the media
environment and the composition of the electorate, how to put together a
campaign communications plan, and how to execute that strategy on a day-to-day
Learn more about
Democratic GAIN & The Atlas Project. And, stay tuned for information on future training opportunities!
Raise Your Voice 2012 is sponsored by:
In partnership with:
Training In Action: