|Raise Your Voice Training Agenda|
THURSDAY, July 12, 2012
FRIDAY, July 13, 2012
SATURDAY, July 14, 2012
SUNDAY, July 15, 2012
MONDAY, July 16, 2012
Welcome Plenary: Lay of the Land
Political campaigns can seem like another world. This opening plenary will demystify the landscape and provide an overview of the key players.
Overview Session: How Campaigns Work
There are four stages to crafting a winning campaign strategy: preparation, planning, organization and execution. This session provides an overview of building a campaign strategy.
Overview Session: How to Win: Targeting
Campaigns are run with limited resources: time and money. Targeting helps focus all of the campaign's activities around who you need to persuade and turn out to vote in order to win.
Job-seeking Skills Panel: Resume & Interview Skills
Learn about the different routes you can take to build a successful career in politics. From working for a candidate to a party committee to an issue organization, there are many paths out there. Join this session to help get on the right one for you.
Our sponsor organizations are looking for talented staff for the election cycle. They will be on site conducting interviews to fill open slots - bring your resume!
Organizing the field is a campaign’s first line to interact with voters. This session will lay out the fundamentals of building, growing and mobilizing a base.
Building & Growing a Base
Base voters are your most valuable resource: groups of people who are going to vote for you. But they require time and attention to ensure they go to the polls. Learn how to engage and utilize your base voters.
A campaign cannot pay enough people to get done all that needs to be done. Learn how to set expectations, motivate and retain your volunteers so they can help you do your work.
Voter Contact & Making the Ask
The number one reason that people don't engage with a campaign - whether to give money, volunteer, or spread the word - is because they haven't been asked. Learn how to effectively make the ask for what your candidate needs.
Voter File 101
A voter file is a list of all registerd voters in a city, county, or state. Learn how this list is maintained, updated, and then used by campaigns.
Writing a Finance Plan
Without money, you cannot win -- because without money, there is no campaign. The plan is the first step to raising the money needed to win.
Fundraising & Cashflow
Fundraising is part art and part science. Learn the basic fundraising principles and how to execute them to make the most of your limited resources.
Tools for Fundraising
Each day on a campaign is a race against time. Every day you must make the most of limited financial resources. Learn about the tools that can enable you to maximize both your time and money.
Data for Finance
Using your campaign dollars wisely is key. Effectively finding and using data can help you ensure that you are reaching out to the right donors at the right time. Learn how.
As a finance professional you'll inevitably be involved with making sure that the campaign complies with local, state, and federal election law. Learn abou the relevant laws and reports that you'll need to file.
The campaign's message answers the question "Why should I vote for you?" Successful campaigns build their strategy around clear message - learn how to develop this message.
Paid media is an essential element of a solid communications plan. Learn about the different outlets for media buying, how to target the right audience, and get the most for your money.
Writing a Communications Plan
Armed with the facts, you can put together the most effective way to communicate the candidate's values and ideas. This session will show you how to develop a solid plan.
Research for Communications
Think of the research process as gatherign evidence for a trial. Some of it may be useful later in the race to make or refute a charge. Some may never come into play. Learn how to conduct and use research for communications.
Earned Media Strategy
Trying to get your candidate's message out through the media without having to pay for it is the essence of being a communications professional on a campaign. Learn the basics of what the media are looking for so you can get your message across.
Research forms the basis of all strategic campaign work. This session will highlight the research needed to support overall campaign planning, message design, targeting, budgeting, and field organizing.
There is no excuse for misstating or misrepresenting the facts - it will only come back to haunt you. Learn how to carry out effective opposition research to accurately represent your opponent.
Being prepared to respond accurately to inquiries on a moment's notice can make or break a campaign. Learn the elements of effectively conducting rapid response research.
Polling is one of the most consistently useful tools campaigns use to grasp the concerns and values of the voting public and shape the campaign’s messages and themes. Learn how to do it right!
Paid Communications Research
Paid media is expensive so it is important to be targeted and strategic to serve your purposes in the most cost-effective way possible. You also need to ensure absolute accuracy in any public statements. Learn how to do this research the right way.
Field: Building One-on-One Relationships
Making things happen in politics means developing strong personal relationships. Join this session to learn the basics of building one-on-one relationships including who you should reach out to, when, and how!
Finance: Finance Team
While the candidate is always the best person to raise money on their own behalf, building a team of surrogate fundraisers is essential. Learn about the finance team and how to keep it ticking.
Communications: Working with the Press
This session will provide a foundation to understanding the various media, the different ways in which your message can be communicated through them, and the unique ways that they operate.
Knowing what is being said about your candidate in the public sphere is crucial to controlling your message and combating misinformation. This session will teack attendees the basics of tracking - from the tools of the trade to sources of information.
Field: Running Effective Canvasses & Phone Banks
Voter contact is separated from mass media in that it is aimed at a targeted set of voters with a speciic message to identify, persuade, or vote for an issue or candidate. Learn how to excel at canvasses and phone banks!
Finance: Events & Call Time
Call time is sacred. It's the foundation of any successful fundraising effort. And, events can often be the only way to raise money from a particular group of donors. Lean how to plan fruitful call time & events that will keep your campaign strong.
Communications: Online Communications & Email Engagement
Online communications have increased the ability of campaigns to reach large numbers of voters. But, it must be backed up with offline communications and clearly tied to the field plan. Learn how to make all the moving parts fit together.
Research: LexisNexis Mastery
LexisNexis is an essential tool for political research - everything from media monitoring and vetting to campaign research. Learn how to master this tool.