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Political Pollsters: The Art and Science of Public Opinion
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When: 2/13/2013
12:00 PM
Where: International House, Assembly Hall
1414 East 59th Street
Chicago, Illinois 
United States

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From daily tracking polls to online trading exchanges, public opinion in 2012 was on display like never before, making this the most measured campaign cycle in history. But the flurry of numbers often produced confusing storylines and contradictory results. Our panel of leading pollsters and public opinion researchers will help sort through the noise to understand what’s driving the proliferation of polls; what role methodology plays in shaping results; and, in the end, what worked (and what didn’t) for pollsters and the public.

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Confirmed guests:
Mark Blumenthal, senior polling editor of the Huffington Post and the founding editor of
Anna Greenberg, Democratic pollster
Mark Mellman, Democratic pollster
Bill McInturff, Republican pollster
Joel Benenson (Moderator), President & CEO, The Benenson Group