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FUSE 2014
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Join hundreds of your nonprofit peers on a single mission – to ignite action and fuel change through successful online organizing. FUSE 2014 (formerly the Salsa Community Conference) is your chance to learn how to connect with more supporters and motivate them to act.

8/6/2014 to 8/7/2014
When: 8/6/2014
Where: Ernst Community Cultural Center
8333 Little River Turnpike
Annandale, Virginia  22003
United States
Presenter: Salsa Labs
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FUSE 2014

August 6-7


Ernst Community Cultural Center
Northern Virginia Community College, Annandale Campus
8333 Little River Turnpike
Annandale, VA 22003


Join hundreds of your nonprofit peers on a single mission – to ignite action and fuel change through successful online organizing.

FUSE 2014 (formerly the Salsa Community Conference) is your chance to learn how to connect with more supporters and motivate them to act.

Yes, that’s right, we’re taking the Salsa Community Conference into a new stratosphere of learning, networking and successful online organizing. In addition to the great training, tech tips and networking that you’ve come to expect, this year’s conference will be bigger and better – and is open to anyone in the nonprofit world.

Don’t worry, the Salsa flair isn’t going anywhere. We’ll still have lots of Salsa training sessions as well as the Geek Lab. But we’re also busy building a curriculum that will equip you with the strategic and tactical know-how to be a successful online organizer – in Salsa and beyond.

Let’s “FUSE” together for maximum impact. You’ll learn:
·       What success looks like for your nonprofit
·       How online marketing can help you get there
·       What steps you can take to measure your success
·       How to share your these successes with the world
The conference will include keynote speakers, learning sessions, panel discussions, hands-on training, on-site certification testing and more – all within two informative and fun days.


Day 1, August 6  

7:00­-8:00 AM  Continental Breakfast 

8:00-­9:00 AM  General Session 

9:00-­9:45 AM  Breakout Session 1 
Panel: Do’s and Don’t of Email Marketing and Online Organizing
Panel: Getting Social for Good: Preparing for #GivingTuesday
New User Training: Intro to Salsa Part 1 ­ Donations and Supporters
Intermediate Training: Evaluating Your Email Blasts with Email Metrics
Avoiding Common Beginner Mistakes (with Salsa) 

10:00­-10:45 AM  Breakout Session 2 

            Panel: How To Use Social Media to Build Your Base

            Crafting a Practical Online Advocacy Strategy

            New User Training: Intro to Salsa Part 2 ­ Communication & Advocacy 

            Intermediate Training: Custom Targets in Salsa’s Advocacy Package

            Finding Your Brand Voice 

10:45-­11:15 AM  Morning Break 

11:15 AM-­12:00 PM  Breakout Session 3 
Fundraising in the Digital Age: A Form Isn’t Enough
Social Advertising for Issue Advocacy
New User Training: Organize your Supporters: Getting the Most out of Salsa Queries
Intermediate Training: Intro to Custom Salsa Reports
Secrets for Attracting & Cultivating Your Super Fans in the Real & Digital World

12:00­-1:00 PM  Lunch 

1:00­-2:30 PM  Breakout Session 4 
How to Launch and Maintain a Mobile and Social Media Strategy for Your Nonprofit

2:30­-3:00 PM   Afternoon Break 

3:00-­3:45 PM  Breakout Session 5
The Missing Middle: Why Neglecting Middle Donors is Costing you Millions
Panel: Harnessing the Power of Mobile: The Next Frontier
New User Training: Managing Recurring Donations
Intermediate Training: Creating an Email Welcome Series in Salsa
Make Your Message Fit: Easy Responsive Design for Emails and Actions  


Day 2,  August 7th 

8:00-­9:00 AM  Continental Breakfast 

9:00-­9:45 AM  General Session 

10:00­-10:45 AM  Breakout Session 1 
Turning One­Time Donors into Sustaining Donors
Designing Content: Make it Work Like Legos
New User Training: Improving List Hygiene for Improved Inbox Placement
Advanced Training: Bypassing Salsa Altogether to Increase Supporter Conversions
A Culture of Testing

10:45-­11:15 AM  Morning Break 

11:15 AM­-12:00 PM  Breakout Session 2
Panel: Social Work: Learnings from a Peer-­to=­Peer Fundraising Platform Launch
The Ask is Right: Building Donation Forms
New User Training: Evaluating your Email Blasts with A/B Split Testing
Advanced Training: Using JQuery and CSS to Customize Your Salsa Forms
Become a Citizen Journalist: How to use Social Media to Access Traditional Media 

12:00­-1:00 PM  Lunch 

1:00­-2:30 PM  Breakout Session 3 
The Math & Science of Social Media: 20 Tips & Tricks for Nonprofits

2:30-­3:00 PM  Afternoon Break 

3:00­-3:45 PM  Breakout Session 4 
365 Days of Constituent Engagement
“Why did I receive this email?”: How to Segment Your Email List for Email Satisfaction
New User Training: Using Salsa to Personalize Donation Asks
Stop Integrating Your CRM­ and Start Integrating Your People!



Emily Dubin Field, City of Hope
Chris Vaughn, Salsa Labs
Rebecca Wyatt, Salsa Labs
Nick Bialostosky, Salsa Labs
Chelsea Bassett, Salsa Labs
Alexis Findiesen, 4Site Interactive Studios
Gareth OLoughlin, OneID
Allyson Goldsmith, National Organization for Women
Laura Packard, PowerThru Consulting
Justin Perkins, Care2
Henry Timms, 92nd Street Y
Lisa Kaneff, Independent Marketing Consultant
Colleen Hutchings, Environmental Working Group
Colin Delany, e.politics
Kojo Duncan, CDR Fundraising Group
Erin Viray,
Rebecca Kahn, Public Citizen
Brenna Holmes, CCAH
Cheryl Contee, Fission Strategy
Jason Zanon, Salsa Labs
Mark Rovner, Sea Change Strategies
Alia McKee, Sea Change Strategies